Qiaoshun Hotel, a prominent name in the chain restaurant and hotel industry in Guangdong Province, is known for its four to five-star high-end configurations. When it comes to selecting mattresses—a crucial guest room facility—Qiaoshun Hotel upholds strict and premium procurement standards. The recent mattress procurement project was of great significance, with the deputy general manager personally overseeing the selection process, demonstrating the importance placed on this endeavor.
The Selection Process
In their quest to find the ideal mattresses, Qiaoshun Hotel's procurement team engaged in extensive and detailed discussions with Shangrou Furniture's management. They conducted thorough visits to multiple mattress manufacturers, including several industry giants much larger than Shangrou Furniture. Despite the tough competition, Qiaoshun Hotel ultimately chose Shangrou Furniture after carefully comparing the quality, structure, comfort, and cost-effectiveness of mattresses from various companies.
Shangrou Furniture's Unique Advantages
Shangrou Furniture distinguished itself from its larger competitors in several key areas:
1.Cost-Effectiveness: Shangrou Furniture offered more competitive pricing, enabling Qiaoshun Hotel to manage costs effectively without compromising on quality.
2.Quality Control: Shangrou Furniture excelled in quality control, showcasing a transparent production process that allowed Qiaoshun Hotel to inspect their mattresses at any time. This openness fostered confidence and trust in the partnership.
3.Professional Mattress Designer: Shangrou Furniture has professional mattress designers to create customized sleep solutions that meet the unique needs of customers, playing a key role in order negotiation. This cooperation is different from mass production of mattresses that follow standard specifications. Professional designers bring a high level of expertise and creativity to the process, ensuring that the products meet the precise requirements of customers.
Tailored Solutions for Chinese Sleeping Habits
Understanding the diverse sleeping preferences of Chinese customers, Qiaoshun Hotel opted for medium-soft to firm mattresses. The challenge lay in combining cloud-like cotton with 3D breathable cushioning—a combination that had eluded many factories. However, Shangrou Furniture's Chief Designer, Mr. Li, with over a decade of experience, successfully integrated these materials after meticulous testing and adjustments.
The Decisive Moment
The client sleep trial session proved to be the turning point. Guests at Qiaoshun Hotel were thoroughly impressed by the mattress's exceptional comfort and quality. This positive feedback led Qiaoshun Hotel to promptly sign a cooperation contract with Shangrou Furniture. The decision reflected not only the high regard for Shangrou Furniture's products but also the shared commitment to excellence by both parties, setting the stage for a long-term partnership.
Results and Impact
A year into the collaboration, the CEO of Qiaoshun Hotel shared glowing testimonials from guests. He proudly reported a 100% satisfaction rate with the mattresses, highlighting how they catered to different age groups:
Elderly Guests: The mattress's firm yet comfortable support, enhanced by the 3D fabric, provided an ideal sleeping experience.
Younger Guests: The cloud-like cotton offered the softness and comfort they desired, resolving the common issue of hard beds.
This successful collaboration not only boosted customer satisfaction at Qiaoshun Hotel but also elevated Shangrou Furniture's reputation within the hotel industry. It stands as a testament to the power of quality-driven, win-win partnerships, setting a new benchmark for industry collaboration.
